E*TRADE FINANCIAL - Quotes & Research
Apple Inc. and News Corporation’s 20th Century Fox have forged a landmark deal that will enable consumers to rent the studio’s recent releases via Internet downloads at Apple’s popular iTunes digital media store, according to reports.
The plan amounts to a new video-on-demand service in that it offers users the ability to download the films for a limited period, the Financial Times reported, citing a person with knowledge of the situations.
The FT report said the tie-up is a showpiece announcement due to be released at Apple’s (AAPL) MacWorld convention on Jan. 14 in San Francisco.
Could it be true? We have certainly seen many hints of rental strings in current versions of iTunes. So I am gonna say this is likely. I have always been a fan of that TIVO/Amazon deal and I think something like this for AppleTV would be excellent. Sort of like Netflix, which I adore, but to the next level, relative instant delivery.
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